FIELDFARE
was established as an English private company in 1996 and became a public
limited company in September 1999. It intends to utilise the resources
of the ethical investment movement for promoting ecologically sustainable
development and wise use of natural resources, especially in Eastern
Europe, where it has a subsidiary in Ukraine (Salix).
Accordingly,
the company has the following environmental and ethical objectives in
its statutes, endorsed by the UK Ethical Investors Group:
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To promote ecologically sustainable development and the maintenance
of ecological processes through wise use of natural resources, restoration
of damaged ecosystems, conservation of genetic diversity, and increasing
human understanding of and capabilities to protect global biodiversity.
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To adhere to an ethic of environmental care which strives to ensure
that the operations of the company shall not result in unsustainable
use of natural resources, emission of environmental pollutants, or wastage
of materials, or lead to the destruction of the social fabric of local
communities.
Business
Strategy
The basic
business concept for FIELDFARE focuses on three main areas of investment
activity:
= Management
of land retired from agricultural or other uses aimed at restoring or
creating biodiversity value combined with sustainable use of the resources
so developed (e.g. grazing by local breeds of livestock, fuelwood lots,
harvesting reeds, wild fish angling);
= Reducing
the impact of intensive arable crop production by encouraging organic
farming, and introducing alternative low-input crops (e.g. hemp and
flax);
= Establishing
centres for retailing ecologically friendly products and renting offices
to local environmental NGOs (which will also help to identify investment
opportunities).
Further information
and newsletters can be found in the Downloads
page.